Shift is the branding agency that doesn’t leave your brand in someone else’s hands. Now that a new edition of the Eco Rally is kicking off, its partnership with World Shopper is hitting the road once again. It’s the perfect occasion to understand the driving force behind this initiative with Rita Oliveira, CEO of Shift.
On World Youth Skills Day, I was challenged to write about the importance of Employer Branding to attract and retain Generation Z, the youngest in the workforce.
The responsibility to make social media a better place lies in the hands of everyone: brands, platforms, and users. Through its conscious use, we can build a more positive an...
Brands that care about values related to equity, diversity, and inclusion and seek to communicate them in a positive way must always do so in a very conscious and genuine man...