The new chapter for MAP Engenharia began with a full rebranding and brand strategy by Shift. The result of the work developed was gratifying and award-winning, but nothing felt more rewarding to the Shifters than reading the client’s recognition in its official corporate communication. That is what meaningful partnerships bring: a sense of common conquest.
On World Youth Skills Day, I was challenged to write about the importance of Employer Branding to attract and retain Generation Z, the youngest in the workforce.
The responsibility to make social media a better place lies in the hands of everyone: brands, platforms, and users. Through its conscious use, we can build a more positive an...
Brands that care about values related to equity, diversity, and inclusion and seek to communicate them in a positive way must always do so in a very conscious and genuine man...