In the latest edition of Meios & Publicidade, Ricardo Pinto Correia, Head Designer at Shift, shares an article that challenges the way we think about branding in 2025.
Using examples like Liquid Death, NotCo, MSCHF and A24, the piece highlights how today’s most relevant brands have moved beyond simply selling products — they’re creating culture. These are brands that don’t ask for permission, that embrace a clear identity, bold aesthetics and a positioning with soul.
More than just provocation, these brands tap into something essential: the truth behind the product, the service, the business. Because out-of-the-box creativity only works when there’s real substance inside. The rest is just packaging… and no one falls for empty packages anymore.
It’s worth reading the full article, published in Meios & Publicidade, to understand what really makes a brand relevant in this new era. And because it reminds us that the most powerful branding isn’t the one that shouts — it’s the one that resonates.
Read the full article here.
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