Project
Salonpas is one of the world’s most recognised brands in topical pain relief.
Shift's mission was clear. Deliver a claim that reveals the product's promise. A graphic line that is straight to the point and focused on what really matters: the solution it offers to the consumer. That was Shift’s mission.
A claim that reveals a promise.
Salonpas is one of the world’s most recognised brands in topical pain relief. Best known for its fast-acting patch, the brand has earned the trust of consumers across multiple international markets. Now, for the very first time, Salonpas arrives in Portugal through Grupo Azevedos, and with this launch comes the need to introduce the product in a credible and relevant way to Portuguese consumers.
Despite its global reputation, Salonpas is still a new name in Portuguese pharmacies.
The challenge was not simply to translate a label, but to create a strong first impression, one that stands out on the shelf and builds trust at the counter.
