The branding agency Shift Thinkers celebrates 25 years with a new image, a new name, and a new tagline. Henceforth, it will simply be called Shift, with the tagline "your branding agency." "After 25 years, we wanted to know what image our clients have of us, so we asked them and this was our starting point for the rebranding that is now born. We want our identity to reflect how we feel and how our clients see us, without forgetting our essence. The view of our clients about us coincided with what we thought was our image," explains Rita Oliveira, the founder who remains CEO, in a statement.

Over these 25 years of history, the agency has worked with over 100 markets on four continents, collaborated with more than 150 companies, and developed around five thousand projects. Among Shift's clients are names like BP, Banco Carregosa, Jerónimo Martins, HBO, The Navigator Company, among others.

"This rebranding has spurred the adoption of some new supports and platforms in our day-to-day work, always with the goal of achieving greater internal efficiency, as well as for those who work with us," adds Miguel Reis, creative director of Shift.

This article was published in Marketeer.