The new chapter for MAP Engenharia began with a full rebranding and brand strategy by Shift. The result of the work developed (case study) was gratifying and award-winning, but nothing felt more rewarding to the Shifters than reading the client’s recognition in its official corporate communication. That is what meaningful partnerships bring: a sense of common conquest.

MAP rebranding testimonial 
“We accompanied this evolution with a complete rebranding, which elevated the identity of our companies and earned us the Prémio Lusófono da Criatividade in the Design Rebranding category, an achievement we proudly share with Shift Your Branding Agency.” 
Adriana Coutinho – Director of Marketing and Communication, MAP GROUP 

MAP Engenharia is a leading name in the construction and engineering sector, and has taken a bold step forward with a complete rebranding developed by Shift. This transformation reflects the company’s expansion into new segments, such as construction, real estate, and financial services, reinforcing its ability to meet market demands in a more integrated and strategic way. 

Shift is proud to have played a key role in this milestone, crafting a brand strategy that aligns with MAP’s growth and commitment to delivering excellence. This project exemplifies how thoughtful branding can serve as a catalyst for business evolution and market leadership. 
As part of MAP’s rebranding testimonial, Adriana Coutinho explained just how much this evolution had an impact. 
“This transformation marks a new chapter in MAP’s history. We have grown the company and revitalized our brand architecture and image, always focusing on delivering more value to our clients. I am extremely pleased with what we have achieved and confident that this change reflects our commitment to evolving and leading the market with boldness and consistency.” 
The mix of internal and external communication of the brand is fundamental to get teams committed and proud of their identity. This is powerful employer branding in the making and we are happy to be part of it.