We challenged The Navigator Company, a global reference in the production of pulp and paper, to be present at the Web Summit, the world's largest technology event. We created a stand that brought the forest to the heart of the event: a real tree, made up of over 1700 small eucalyptus trees, nature sounds, and enveloping scents created a unique sensory experience. The concept, which reinforced the client's commitment to sustainability, was recognized by the Lusophone Creativity Awards, the Creativity Club, and the Web Summit itself as an example of innovation.