Case Study
Stellaxius is a Portuguese consultancy with an international presence, specialising in Salesforce management and implementation. With over 16 years of experience and a strong portfolio of clients and projects, the company has built a reputation for excellence.
Shift was challenged to create a brand identity that conveys solidity, clarity, innovation, and approachability, while standing out from the competition.
The creative solution was a bold strategic and visual leap that breaks away from the industry’s conventional patterns. We developed a brand that is straightforward, accessible, experienced, and cool. A brand that embodies Stellaxius’ vision for the future.
Despite its strong operational capacity and well-established technical credibility, Stellaxius faced a critical positioning challenge: its visual identity had become outdated and no longer reflected its level of expertise, technical sophistication, or strategic dynamism.
Competing in a global market for global clients, the consultancy needed a brand identity that could stand out and generate interest.
To create a new identity capable of delivering a creative, bold, and elegant solution that values and reinvents the brand’s legacy, particularly by preserving and modernising the iconic star featured in both the name and original logo.
At the same time, the new brand needed to reflect Stellaxius’ future vision through a visual language of trust, energy, and proximity. One that would stand out in a highly competitive context of talent attraction and retention.
Our goal was to close the gap between image and operational reality, enabling Stellaxius to fully assert itself with its sophisticated, innovation-driven B2B audience.
In a market dominated by visual uniformity, conservative colour schemes, and uninspiring technical language, the new Stellaxius brand has earned its rightful place in the spotlight.
The creative solution was a radical strategic and visual shift. One that breaks entirely from the conventional standards of the sector. We embraced a bold and surprising approach, centred around three core principles: elegance, minimalism, and deliberate chromatic and conceptual disruption.
The star, a historic element in the Stellaxius name and identity, was completely reimagined in a bold visual gesture: a vibrant, unexpected pink explosion that shatters the sector’s prevailing greyness and signals a renewed brand attitude.
The result is an identity that’s more energetic, confident, and dynamic. A brand that simplifies, that is accessible, experienced, and cool, and that gives shape to Stellaxius’ vision for the future.
A brand awarded by Prémios Lusófonos da Criatividade 2025.
