Rebranding

When traditional Mexican obleas found the Portuguese taste buds… Obleias was born. In 2021, the need for market positioning was the beginning of our relationship. At Shift, we developed their rebranding, making it fresher and more digital. For the packaging, we were inspired by the crunchy texture of the biscuits and the chromatic richness of the amaranth flower. And speaking of colours, we diversified them to match each unique flavour. The irresistible detail? It's in the pleasure of every cookie.