Branding

The mission was to create a universal, recognized and valued brand. A brand that was the consumer's choice, one that conveyed all the benefits of the product and everything that makes it unique.

Following three fundamental pillars of a great brand:

• Benefit - it had to make the consumer's life easier;
• Contagious - being a topic of conversation;
• Innovative – maintaining brand image by innovating.
  An even stronger, people-oriented brand was born, which conveyed a new attitude and positioning. A brand that brings Navigator Office Paper closer to its consumers by focusing on them.