Branding

Project

Client
The Navigator Company
Industry
Paper
Scope
Branding
Branding
Visual Identity
Verbal Identity
Brand Book
Brand Architecture
Tone of voice
Attributes and Values
Packaging
CONTEXT

The mission was to create a universal, recognized and valued brand. A brand that was the consumer's choice, one that conveyed all the benefits of the product and everything that makes it unique.

Following three fundamental pillars of a great brand:

  • Benefit - it had to make the consumer's life easier;
  • Contagious - being a topic of conversation;
  • Innovative – maintaining brand image by innovating.
    An even stronger, people-oriented brand was born, which conveyed a new attitude and positioning. A brand that brings Navigator Office Paper closer to its consumers by focusing on them.

Summary

Client
The Navigator Company
Industry
Paper
Scope
Branding
Branding
Visual Identity
Verbal Identity
Brand Book
Brand Architecture
Tone of voice
Attributes and Values
Packaging

Related projects

case study
Advertising
Video
Communication Campaign
case study
Gamification
UX UI Design
Digital Strategy
case study
Communication
Branding
UX UI Design
case study
Branding
Space Branding