Case Study
Few brands in the world can claim 250 years of history. Grupo Azevedos is one of them.
Celebrating a legacy that began in 1775, the Group opens a new chapter with a rebranding that reaffirms its identity while marking a remarkable journey of innovation, trust, and vision for the future.
At Shift, we had the privilege of translating this story into design: a balance between heritage and modernity, between past and future.
A brand with 250 years of history
With 250 years of history, Grupo Azevedos is one of the oldest pharmaceutical brands in Portugal, and one of the few companies worldwide with a legacy that spans centuries.
In 2025, the brand celebrates this historic milestone while unveiling a new corporate identity.
The rebranding aimed to preserve the heritage and credibility built over two and a half centuries while projecting the brand into the future: stronger, more international, and technologically ready.
Shift was challenged to translate this evolution into a contemporary visual language that balanced tradition, trust, and innovation.
We drew inspiration from the Group’s history and solidity, but also from its forward-looking mindset.
The new identity reflects the stability and rigor that define Azevedos, highlighting its global presence and culture of innovation.
In parallel, we developed the concept and the commemorative materials for the 250th anniversary, a celebration that honours the past while affirming the vitality of a brand that continues to anticipate the future.
A renewed brand, ready for tomorrow, true to its essence and aware of its role as a benchmark in the Portuguese pharmaceutical industry.
Because a brand with 250 years of history doesn’t wait for the future: it anticipates it.
