Case Study
Gavedra, a gas distributor with over 50 years of experience, has expanded into the water, sanitation, and renewable energy sectors.
To reflect this growth, a complete rebranding was carried out, maintaining its roots and tradition while adapting the brand for the future with a new tagline: "Ligamos o essencial".
A rebranding born from the need for growth and transformation.
From Torres Vedras to the world, and with over 50 years of history, Gavedra, a gas distributor in the Oeste region, reached a new milestone by expanding its business into the gas, water, and sanitation sectors. This growth brought the need to reflect this evolution in its brand, clearly communicating the company’s maturity, expansion, and internationalisation. A client of Shift for over two decades, Gavedra has kept pace with changing times, adapting its offerings to meet the needs of both national and international markets.
Building a brand with history and trust, with the future in mind.
Building a brand with history and trust, with the future in mind.
Integrating growth and tradition.
The challenge of Gavedra’s rebranding was to create an identity that preserved the trust and history built over more than five decades while reflecting the dynamism and innovation brought by its expansion into new sectors.
The brand needed to convey both its local roots and the international reach it was beginning to establish. The tagline "Ligamos o essencial" was designed to reinforce this mission, highlighting Gavedra’s fundamental role in providing essential solutions for communities, with a strong focus on safety and sustainability.
A brand that connects the essentials.
The rebranding developed by Shift included a complete update of Gavedra’s image across all touchpoints—from physical stores and the fleet to the headquarters—culminating in the launch of a new website, now online, with a virtual store set to launch soon. The new visual identity was created to represent Gavedra’s solidity and reliability while maintaining its connection to its roots, reflected in the graphic elements and colour palette.
The tagline "Connecting the Essentials" summarises Gavedra’s core commitment: connecting customers to their fundamental needs in gas, water, and sanitation networks.
The project, which spanned nearly two years, enabled Gavedra to align all areas of operation under a unified identity without losing its essence. The new brand reflects the company’s maturity and continuous growth, strengthening its position in the national market and laying the groundwork for its ongoing international expansion.
