Despensa Avó Zé, a traditional pantry with a strong local presence, has embraced digital transformation with the launch of its e-commerce platform. Customers can now shop online and choose between in-store pickup or delivery within the Lisbon area. This digital transformation project reinforces the brand's commitment to convenience and proximity, while maintaining the essence of personalized service. Shift supported Despensa Avó Zé in expanding its reach and making its quality products more accessible through a simplified online experience.