Space Branding

The roar of the bikes filled the Portimão racetrack. And bp, sponsor of the talented Miguel Oliveira, knew that such a remarkable event needed something more. It needed an image, an essence, something that would fuse the energy of bp with Miguel's charisma. At Shift, we've embraced the track and the challenge. We created an environment with an aligned identity and design, where bp and Miguel Oliveira shared the leading role, transforming the lounge experience into a stage for the passion for speed.