Shift Your Branding Agency, a pioneering branding agency in Portugal, announces an enhancement to its service portfolio with a focus on brand consulting, now under the direct leadership of CEO, Rita Oliveira. The main objective of this decision is to assist companies in defining crucial strategies for their brands' identities.

This initiative arises in response to the growing need identified by Shift, especially among small and medium-sized enterprises, which make up 99.9% of the Portuguese business landscape, according to data from the National Institute of Statistics (INE). Many of these companies face challenges in establishing a cohesive image aligned with their business objectives.

"A brand is the backbone of any company, service, or product in its communication with stakeholders," states Rita Oliveira, CEO of Shift. "However, it is not always clear how this brand can become a strategic asset. It's crucial to understand the guidelines to follow, but many clients have not yet fully defined their business strategy when they come to our agency."

Under the direct leadership of CEO Rita Oliveira, this consulting service includes meetings with the company's key decision-makers, as well as the head of the marketing department. Using a unique methodology based on the Universal Grammar of Human Communication – Archetypes – Shift guides its clients through all stages of defining their brands' personality foundations, aligning them with the specific needs of their businesses. This will result in the creation of an authentic, memorable presence that directly connects with the organizations' target audience.

This resource is aimed at companies looking to establish a solid branding strategy, needing specialized guidance to effectively position their brands in the market. Additionally, it serves those who wish to strengthen their identity, making it more memorable, or those aiming to increase their sales and profits.

"Our goal is to help clients understand how and where branding can be a valuable resource to achieve their business objectives. Often, we start projects with several open questions, which can prolong the process for all parties involved and become costly for the client. With this enhancement, we seek to resolve these issues," adds the CEO.

This article was published in Revista do Empreendedor and AICEP.