Visual Identity

The ATTRACTISS (“Activate and Trigger Actors to build a deeper understanding of Innovation Support Systems”) is a six-year Horizon Europe project whose purpose is to support innovative ideas in order to accelerate the transition to sustainable agriculture. With various target groups, one of the main goals of ATTRACTISS is to form groups and find the right partners for specific initiatives that more practical agents (e.g., farmers and consultants) want to develop and implement.

Thus, the project needed a graphic identity that would make it recognizable and support all the initiatives and communication materials to be developed later. Shift was the agency responsible for this work, and the result is reflected here.