Rebranding
Case Study
Gavedra, a gas distributor with over 50 years of experience, has expanded into water, sanitation, and renewable energy sectors.
To reflect this growth, a complete rebranding was undertaken, preserving its roots and tradition while adapting the brand for the future, with a new tagline: "Connecting the essentials."
This rebranding stems from the brand's growth and transformation.
From Torres Vedras to the world, and with a history spanning over 50 years, Gavedra, the gas distributor from the West zone, faced a new milestone in its trajectory by expanding its business into gas, water, and sanitation. This growth brought the need to reflect this evolution in its brand, communicating clearly the maturity, growth, and internationalization of the company.
Gavedra, a client of Shift for over two decades, has kept pace with the challenges of the times and adapted its offerings to meet the needs of its national and international markets.
Build a brand with history and trust, thinking about the future.
Integrate growth and tradition. The challenge of Gavedra's rebranding was to create an identity that preserved the trust and history accumulated over more than five decades while reflecting the dynamism and innovation brought by the expansion into new sectors.
The brand needed to simultaneously convey its local roots and the international reach it was beginning to consolidate. The tagline "Connecting the essentials" was meant to reinforce this mission, highlighting Gavedra's fundamental role in providing essential solutions for communities, focusing on safety and sustainability.
A brand that connects the essentials.
The rebranding developed by Shift included a complete update of Gavedra's image at all its touchpoints: from physical stores to the fleet, from the headquarters to the launch of a new website, now online, with an e-commerce platform to be launched soon. The new visual identity was created to represent the solidity and reliability of Gavedra, while maintaining a connection to its roots, reflected in the graphic elements and colour palette. The tagline "Connecting the essentials" encapsulates Gavedra's core commitment: connecting its customers to their fundamental needs in gas, water, and sanitation networks.
The project, which lasted almost two years, allowed Gavedra to align all areas of operation under a unified identity, without losing its essence. The new brand reflects the maturity and continuous growth of the company, consolidating its position in the national market and laying the groundwork for the continuation of its international expansion.
