Alma Nova, a centennial house from the beginning of the XX Century, in the heart of the Alentejo, was transformed into a local accommodation. It now breathes modernity without forgetting its roots. Its owner, inspired by the desire for change, invited us to be part of this transformation. The photographic and video recording was the inspiration for the beginning of our project. And from there, the soul of this brand was born with its visual identity and imagery, communication tone and several touchpoints. The institutional video and the website for making reservations, clearly invite customers to discover this beautiful Alentejo refuge.