Case Study
AG7Systems is a global fintech that makes investing in the FOREX market possible without requiring prior experience. Through AG7 Bot, a fully automated copy trading solution, the brand offers individual investors and high-income profiles a transparent, secure, and long-term way to grow their capital.
The project came to Shift with only the name defined. The challenge was to build the entire brand strategy and identity from the ground up, ensuring trust and clarity in a sector marked by complexity and exaggerated claims.
Despite the strong expertise of its founding team, AG7Systems had no brand presence. Its proposition, based on robust algorithms, audited metrics, and full automation, demanded a clear and credible positioning from day one: real performance, trust, and simplicity of use.
In a crowded market with outdated communication and over-hyped promises, it was essential to stand out as a reliable, modern, and professional alternative.
Shift was tasked with creating a complete brand: strategy, visual and verbal identity, narrative, and tone of voice. It was crucial to design a coherent universe that reflected precision and ambition while remaining simple and accessible, speaking directly to demanding investors who value transparency and consistent results.
More than a logo, this was about establishing the foundation of a global brand, ready to scale in a competitive market.
The project began with defining the brand’s strategic foundation: purpose, mission, vision, values, and positioning. The verbal identity was shaped to be clear and direct, no jargon, no hype, delivering relevant information with confidence and professionalism.
Visually, the brand embraces minimalism and precision, incorporating the familiar iconography of “candles” from trading charts, enhanced by an energetic and versatile color palette.
The result is a strong and distinctive global brand: automated, accessible, and transparent investment — built to grow with investors, not at their expense.
