Digital Campaign

Digital Campaign

Case Study

Client
Sabores Santa Clara
Industry
Food Retail
Scope
Digital Campaign
Digital Strategy
Social Media
Digital Campaigns
intro

Transforming tradition into digital success.

For Sabores Santa Clara, a company dedicated to traditional Portuguese flavors, the challenge was to bring a touch of innovation to their online presence during the most festive season of the year.

Context

From tradition to digital market challenges.

Known for its premium and artisanal products, Sabores Santa Clara faced the challenge of increasing Christmas sales and expanding brand awareness. The company sought a way to reach a broader audience and engage them with the authenticity and quality of its products.

Sabores Santa Clara
Sabores Santa Clara
Challenge

Increasing sales and educating.

To create a Christmas campaign that not only boosted sales but also educated the public about the brand's unique values, such as sustainability and innovation.

Sabores Santa Clara
Sabores Santa Clara
Solution

A multifaceted strategy with social media as a key tool.

We developed a multifaceted performance strategy, which included Instagram, Google Ads, and a Giveaway. At the heart of the campaign were the sustainability and innovation of Sabores Santa Clara's products.

Sabores Santa Clara Sabores Santa Clara
Jerónimo Martins
Social Media (Instagram): We launched a 21-day campaign that reached about 80,000 users, with an impressive CPC 82% lower than the lowest average CPC some studies reveal (€0.46). During the campaign, we published 13 posts and 115 stories, increasing followers by 34% and achieving 29% organic reach.
Sabores Santa Clara
Google Ads (Display and Search): In parallel, we conducted two Google Ads campaigns that resulted in a 35% increase in new users on the website compared to the same period last year.
Sabores Santa Clara
Giveaway: We took advantage of the festive season to run a giveaway, which proved to be a success with 637 entries.
Sabores Santa Clara Sabores Santa Clara
Jerónimo Martins
Results

Brand growth and education through an engaging strategy and narrative.

The campaign was a milestone, not only in reach but also in educating the public about the brand's values. We captured a new audience, reinforced the loyalty of existing customers, and established Sabores Santa Clara as a reference brand in the market of traditional Portuguese products, from Portalegre.

The combination of an engaging narrative, focus on brand values, and a successful digital marketing strategy resulted in a memorable Christmas campaign for Sabores Santa Clara.

Sabores Santa Clara

Summary

Client
Sabores Santa Clara
Industry
Food Retail
Scope
Digital Campaign
Digital Strategy
Social Media
Digital Campaigns
EN | PT
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