For Sabores Santa Clara, a company dedicated to traditional Portuguese flavors, the challenge was to bring a touch of innovation to their online presence during the most festive season of the year.
Known for its premium and artisanal products, Sabores Santa Clara faced the challenge of increasing Christmas sales and expanding brand awareness. The company sought a way to reach a broader audience and engage them with the authenticity and quality of its products.
To create a Christmas campaign that not only boosted sales but also educated the public about the brand's unique values, such as sustainability and innovation.
We developed a multifaceted performance strategy, which included Instagram, Google Ads, and a Giveaway. At the heart of the campaign were the sustainability and innovation of Sabores Santa Clara's products.
The campaign was a milestone, not only in reach but also in educating the public about the brand's values. We captured a new audience, reinforced the loyalty of existing customers, and established Sabores Santa Clara as a reference brand in the market of traditional Portuguese products, from Portalegre.
The combination of an engaging narrative, focus on brand values, and a successful digital marketing strategy resulted in a memorable Christmas campaign for Sabores Santa Clara.